How Companies Are Using AI In Digital Marketing

AI in digital marketing empowers companies by automating many marketing tasks and improving processes. It helps marketers save time on tasks that would be difficult or even impossible to do manually within a reasonable time frame.

According to 研究 in 2022, the global artificial intelligence market is estimated to generate $433 billion in sales. The global AI marketing future is expected to snowball in the coming years, with revenues exceeding half a trillion dollars by 2023.

What Is AI in Digital Marketing?

人工智能允许营销人员创造智能元素与人手的组合。在数字营销中使用人工智能可以促进和改进流程，同时也是人工智能驱动技术进步的主要动机。

Offering more than automation or other simple digital tools, artificial intelligence imitates the human mind to make decisions and function. As a result, it helps marketing teams create effective marketing plans and workflows.

AI in digital marketing needs data to carry out its responsibilities for the companies within the framework of models created by algorithms. 人工智能算法和模型的原材料是数据。 That’s why data collection OR data protection is a hot topic in today’s business world.

数字营销世界产生的数据量是巨大的。这是一个可以买卖、拥有和保护的元数据。应对大数据管理和分析挑战的解决方案在于人工智能技术，以便公司可以从中受益，从而提高营销绩效。

人工智能用例示例

More and more organizations have integrated artificial intelligence to connect with their target audience. Just as major world brands such as

Netflix 使用 AI 技术根据用户之前的活动提出新的推荐，
Coca-Cola uses artificial intelligence to generate logos, texts, and narratives in ads automatically.
Search engines like Google, where we consult almost everything now, use artificial intelligence to determine the most relevant result for a search.

人工智能如何用于数字营销？

开发人工智能有助于数字营销中的企业和品牌在与目标受众交流的方式和方法中创造各种替代方案。在数字营销中，可以通过人工智能技术收集有关客户、消费者、潜在客户和目标受众的重要数据，进行面向目标受众的营销。

人工智能可以通过预定设计实时评估和处理大数据。 In this way, marketers will be able to create competitive marketing strategies by seeing the whole picture. Artificial intelligence technologies and branches like Natural Language Processing (NLP) and Machine Learning (ML) play an active role in digital marketing on personalized content suggestions, email marketing, improved customer service, real-time customer support, and social media marketing.

Artificial intelligence provides companies with solutions to be more effective in their advertisements, which constitute a critical promotional expense. In addition, 具有正确内容的人工智能数字广告使他们能够在正确的时间和环境中接触到目标受众。

数字营销中的人工智能完全依赖于匹配良好的数据、分析和研究。将人工智能与数字营销相结合是目前在营销策略的潜在客户捕获方面创造奇迹的最成功方法之一。

以下是在数字营销领域使用人工智能的一些关键方面：

客户关系管理

客户关系管理，也称为CRM，是一种通过过滤有效信息和最大化收集用户信息来适应以客户为中心的方法的业务策略。这是一种出色的人工智能驱动策略，可用于获得准确的洞察力。

Combined with CRM and AI, companies can now understand consumer behavioral information such as

what product to buy,
how much you ideally spend on products,
which site you frequently browse, and more.

这种做法使公司能够制定有效的营销策略来增加潜在客户和转化率。营销人员通过这些数据分析消费者的需求，并采用人工智能来增加销售额。通过这种方式，人工智能和 CRM 正在帮助改变数字营销的世界。

聊天机器人应用程序

With the developments in semantic definition, such as artificial intelligence’s language processes and matching the questions asked with relevant topics, chatbot applications have started to provide many advantages to improving customer experience and customer services. For example, 客户代表与一个人打交道，而聊天机器人可以同时与许多客户打交道。

Another advantage is that it can provide 24/7 service. As a result, you can establish uninterrupted communication with your customers. It helps you stay one step ahead of your competitors who do not provide such a service. In addition, if your company carries out operations abroad, your communication with your customers continues without interruption thanks to different language options and regardless of the timezones.

数字广告活动

Undoubtedly, one of the areas where Artificial intelligence studies are most successfully integrated is digital advertisements. For the best possible experience, big brands such as Facebook and Google use artificial intelligence in their advertising platforms.

它分析用户信息（例如年龄、性别、兴趣领域、位置）并向与业务相关的人员或受众展示其广告。这会带来更高的广告投资回报率 (ROI)。

如果应用得当，人工智能对数字广告的好处是数不清的。在运行广告活动时对人工智能的支持可以提高您的工作效率，并在您的活动中提供高转化率。

内容营销

人工智能也在增加其对内容营销的影响。尤其是在数字营销中，人工智能的受众定位变得更加直接。这一成功归功于人工智能根据用户的行为和习惯做出的推论。通过使用这些洞察力，营销人员可以更有效地接触用户，获得更多潜在客户，并实现数字化转型。

AI strengthens content marketing by making it possible to connect with visitors on websites with more relevant content. Also, AI-based content generation accelerates the process, and content marketers can create more digital content. Therefore AI in digital marketing boosts the productivity and impact of content marketing.

这个

营销人员越来越依赖使用人工智能来适应搜索引擎的算法。 SEO 在技术和语义上涵盖了无数的需求。在 SEO 中使用人工智能可以提高您网页的排名，并为您的业务提供更具适应性的策略和更好的内容开发。

根据 HubSpot 的研究, more than half of marketers said keyword rankings and organic traffic are the primary ways marketers gauge the performance of their SEO strategies. Search engines use artificial intelligence to drive the SEO of a web page or a website to rank them and provide them with organic traffic.

谷歌在自然搜索方面处于行业领先地位。因此，谷歌将如何使用人工智能变得非常重要。谷歌重视用户体验并旨在尽可能地让用户留在其平台上，谷歌的目标是通过其推出的人工智能来显着改善搜索结果。

用户体验 (UX)

现代营销需要高度重视用户体验，而这主要由基于人工智能的技术和工具来处理。但是，完善的用户体验仍然需要人工干预才能获得最佳结果。尽管人工智能目前正在解决各种内容的特定优化问题，例如 Netflix 和可口可乐，但它似乎还没有准备好接管人类的角色。

AI for UX design will keep mingling the human brain and creativity with the practical solutions of the virtual world. This rising field can support generating new ideas by facilitating the technical process. With the help of AI, marketing teams can spare more time for human-based skills as they will accelerate the application process.

此外，跟随我们所有行动的用户体验算法，每时每刻都在继续学习用户的动作。他们跟踪我们使用它们的内容以及使用它们的方式和时间。他们非常了解我们，以至于他们可以猜测我们的偏好可能是什么。当此类服务中的客户数据与人工智能相结合时，它们会变成每个用户的单独产品。因此，他们为每个成员提供了独特的体验。

人工智能在营销中的未来是什么？

人工智能已经对当前市场产生了重大影响。然而，人们通常同意这仅仅是个开始。考虑到人工智能会像人类一样思考、分析和适应的时代，我们可以同意仍有很多东西需要探索。

人工智能数字营销将与人工营销共存，进一步缩小用户的意图和理解。神经营销是关于检查大脑对外部因素的反应，然后创建更多以用户为中心的数据，是该主题最合适的例子之一。

除了识别目标受众和分析他们的行为之外，人工智能是数字世界营销策略的秘密英雄，可以通过实时个性化内容吸引他们。

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