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Your company might make a dozen things, but on this page, in this place, you want people to focus on one core thing.
With your landing page focused on one topic, you’ll know that everyone who visited your site was interested in the topic. That makes tracking stats easy, and when you dig into your site analytics and see the search keywords that brought people to your site, you'll know exactly how to customize your page and make it convert even better.
With a page focused on that keyword, you have the chance to be the top result Google shows when someone searches for that phrase.
With such a small scope, it's far faster to build a landing page than most websites. Really—the best landing page builder apps let you make a site in around five minutes
Besides selling a product or service to a targeted audience, landing pages can also help you get signups for an event, gather new subscribers for your email newsletter, get people to download your app or eBook, and any other single thing you want visitors to do. They can even help you validate an idea.
Want to make different, customized versions of your entire website? That'd take weeks of work at best. With a landing page, though, you can often make a new version of your page in minutes.
The terms are sometimes used interchangeably, but websites and landing pages are two different things—and choosing the right one can make all the difference.
A website is like your toolbox.
It represents your entire business and includes navigation, multiple calls to action, informational resources, a blog, and more. Designing a website requires a web design strategy, testing and monitoring the conversion rates, and making adjustments.
A landing page is one tool in your toolbox.
It's intended for a particular purpose (e.g., promoting one product, registering for an event, signing up for an email list). By removing the excess information and offering only one call to action, it can lead to much higher conversion rates. It won't do as well for SEO, though.
Your decision will be based on your objective: what are you trying to do?
The target of a landing page is simple: convert the visitor. Whether that's getting them to purchase something, sign up for something, or just click through to something, the purpose of the landing page is conversions. If you only sell one product, a landing page might be all you need. Otherwise, landing pages usually accompany your website for a specific purpose—a promotion, and event, something like that.
A website, on the other hand, allows your user to convert, but it's also there to contextualize your business, show what you have to offer, and display the breadth of those offerings.
Both have benefits depending on what you hope to accomplish. We’ll make a recommendation once we know more.
Do we sense some commitment-phobia? Honestly, we get it. Too many agencies drag CRO projects on forever. We like to get statistically-meaningful results as quickly as possible. But that does require time, and we want you to commit to the process depending on the engagement style you prefer.
Can be as short as two weeks to longer terms as well.
We integrate with all the major tools. Just tell us what you need, and we’ll connect faster than a recruiter on LinkedIn.
It’s hard to put a specific price tag on CRO because so much depends on where you are and where you want to go. More testing, for example, requires more on our part.
Since generating useful first-party data can take some time, we usually start with improvements you can see quickly. But we collect data from the beginning so we get a clearer picture of how to make you more money later on too.
Some of our clients
"Thomas and team provide professional Funnel Marketing that help us generate more leads from online to our showroom, they did some fantastic job for the past 2 years."
Director, Ducati Penang
This is due to their excellent service, competitive pricing and customer support. It’s throughly refresing to get such a personal touch.
CEO, Ban Huat Electrical
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